If a website is well optimized, it has a better probability of being among the SERPs, or search engine results page. Targeting your audience is essential in marketing. Without SEO, content on your website that most likely goes nowhere. Keywords are phrases or terms that search engine users enter into the search bar. They’re boosted by volume, headers, image names, and tags. Adjust phrasing and use relevant keywords in order to help organize information and appeal to search engines. With enough search volume, these words can be essential to developing content and get the result.